Discover the ONE missing link online coaches miss when attracting dream clients with their book
(hint: don’t make another post about your book on linkedin) 👇🏽👇🏽
write, publish, & sell your book to grow your influence, impact, and revenue in 2025
VIRAL AUTHOR ACADEMY
throwing spaghetti at the wall?
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throwing spaghetti at the wall? 〰️
You want to grow your online empire for good.
You’re an expert at what you do.
You’ve spent decades perfecting your craft, your style, and your message so that it can impact thousands more lives.
And it’s finally come together in your book.
You’ve spent hundreds of hours and thousands of dollars to create a book that you’re proud of.
But when it comes to selling your book…
You’re shooting from the hip.
I see you.
You’re f*ing determined to make this coaching business work.
You didn’t spend all those years becoming an expert at what you do, only to retire (or go back to corporate).
You’re too excited for life for that.
You want to continue coaching people into their greatest transformations.
You want them to be happier, healthier, and more wealthy.
And you’re damn good at what you do.
But you’re frustrated with trying different tactics to sell your book, only to sell a measly 50 copies (and have no clients to show for it).
introducing…
Viral Author Academy
96% of books published every year sell less than 1,000 copies.
You don’t want to end up a statistic.
You want your book to be known.
And as Grant Cardone says, the most successful entrepreneurs aren’t necessarily the smartest…they’re just the ones that get the most attention.
When your book finally stops gathering digital dust on Amazon…
And starts selling one thousand, two-thousand, three-thousand copies per year…
You best believe that attention will start impacting more lives, generating more sales calls, and helping more people.
Beth appearing on Good Day PA from her initial book launch success and nationwide book tour.
Now, there is no magic pill.
You still have to put in the work.
But the difference between a wealthy author and a broke one?
Implementing proven, laser-focused marketing tactics on repeat to sell books so you can lubricate your sales pipeline and attract elevated business opportunities.
Reliably.
Predictably.
Year-in, year-out.
It’s time to turn your book into a smokin’ hot book.
“renee puvvada ward is a fantastic asset to have on your team.”
Ken Cox, President of Hostirian and Founder of Box STL
“you know exactly what to do and when to do it.”
Shannon D. Smith, founder of Cure Your Career Burnout
“you were all-in. you were invested.”
Beth Binger, founder of WonderBing Travels
This is for you if you are…
💭 I’m trying everything, but I’m not making the money online everyone else is making
💭 I’m making so much content for my business, but why aren’t people booking calls with me?
💭 I share my book on Instagram twice a week, but why aren’t people buying it?
💭 It’s an uncertain time…people will buy from me later.
Maybe you’ve asked yourself…
Only to go another month without making any sales.
(Meanwhile, coaches with smaller audiences than you are making more money.)
Ken booked 5 sales calls for his $20k executive-level alcohol addiction program before selling a single book. He is now pitching to speak at schools, using his #1 bestselling book as a leverage point.
inside viral author academy, you’ll discover:
How to structure your message to sell 1,000 copies of your book in the next 24 weeks (and double your email list in as little as 30 days)
How to design your Amazon listing so visitors don’t click away but choose “Add to Cart”
How to title your book to speak straight to the dominant buying motives of the high-ticket buyers sitting in your audience right now
Exactly what to say on your podcast tour to combine your unique angle with your zone of genius to tell a business story that is authentically and authoritatively you
World-class messaging experts at-the-ready to help you transform your book from a sad digital file on Amazon into the business-growth-jet engine you created it for 🚀
Done-for-you pitches and templates to sell your book in bulk (don’t just sell your book one-at-a-time, but sell 5,000 copies of your book via bulk orders)
the truth is, you already have the answer to growing your coaching business to the next level.
I see you, entrepreneur.
I see you recording your podcast every single week.
I see you writing your newsletter every single week.
I see you trying everything to sell your book, only to come up short.
Clearly, you don’t have a marketing problem.
You have a messaging problem.
does this Sound familiar?
You guest on any podcast that will have you, praying the listeners match your ideal client profile. (No book sales come from the interview.)
You tell your story during each interview, but storytelling isn’t converting into sales calls on your calendar.
You work hard to get your book into local bookstores, but your effort isn’t translating into clients.
trust me, I’ve tried all the book sales tactics.
I’ve tried social media, blogging, and micro-influencers.
But there were only two tactics that helped me sell 15,000 books and attract podcast invitations, speaking invitations, and a trip to Hawai’i on autopilot.
When it comes to attracting business opportunities…
There’s a difference between shooting from the hip and intentionally crafting your message so that your ideal clients take action.
Once they hear it from you, they don’t care how much it costs.
They’ll find the money, somehow.
But until you know how to talk about your book in a way that sells your book and sells your mission, your ideal clients can’t find you in the noise.
These powerful marketing messages aren’t currently used in your podcast interviews, your Amazon description, or your content.
Yet.
Here’s what you’ll get in this powerful thought-leader training experience:
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Write your viral book.
In order to write a viral book, you must start with laser-focused marketing.
You’ll discover how to tell your story so it’s authentically and authoritatively you, while having confidence your book cut through the noise to solve real problems for real people.
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Publish Your viral book.
Confidently create an irresistible title & cover for your book your audience can’t wait to buy.
Become a #1 Amazon Bestseller for life.
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Sell your viral book.
Steal the repeatable, proven book launch strategy used by James Clear, Jessica Zweig, and each one of my clients to sell thousands of books in just 24 weeks.
Leverage your book sales for sales calls, speaking opportunities, and TV spots.
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live weekly media training & Practice sessions.
Access to weekly coaching calls to get your questions answered ASAP.
Practice public speaking & your podcast episode each week to master your money-making skills.
Integrate learning faster. Move forward faster. Transform faster.
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private members community.
The heart and soul of Smokin’ Hot Books.
Access to the paid client community to get expert recommendations, introductions to exclusive PR journalists, and more.
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lifetime access to curriculum.
As a beta tester for this program, you will get exclusive lifetime access to the content (and all improvements and upgrades) just for being a founding member.
online coach: I’ve been where you are.
I know what it’s like to struggle for years with selling books and growing my business.
Ever since I can remember, I’ve been a writer and a dreamer.
I started my business to use my talents to live my life to the fullest.
On my first day at my real “corporate” job, I googled, “how to make money online” and started publishing books online…
only to spend thousands of dollars and see a trickle of $250 coming in each month
only to publish 4 books I thought would be winners, only to see each of them flop
only to jump from one course to the next, searching for the 1 thing that would solve my book sales problems
it wasn’t until i learned how to use irresistible marketing messages my audience wanted to hear did my book sales go bananas.
👇🏽👇🏽
So here’s the problem I see with online coaches who aren’t making the money they want (even though they have a book)
Just 2 days ago, I talked to an online coach struggling to sell their book, and I knew what was wrong:
👉🏽 Their marketing wasn’t talking to the buyers in their audience in a way that lands.
Their book title may make sense to them, but it confuses their audience. (And confused buyers don’t buy.)
Their author bio makes sense to them, but it doesn’t direct readers to take the next step with them. (No wonder they’re losing leads.)
They show up on a podcast, telling their story, but telling stories about your life isn’t a profitable strategy. (No wonder people aren’t booking calls with them.)
They post their book on social media 2x per week, but their audience keeps scrolling.
many entrepreneurs have a book.
But when it comes time to leverage that book for proven profitability, they fail.
With Viral Author Academy, you get to beat those odds.
I remember checking my KDP account on August 30th, 2022.
That day, I went from making $250/month to making almost $10,000/month.
I wish I could say this was luck, but it wasn’t.
It was highly intentional.
enroll now
Jon Clark
“This weekend i’ll have an article going out to 50,000 people about me.”
i have a question for you…
Take a moment to really feel into it.
Breathe into that vision.
You were born to live free as a wealthy leader in your space.
Can you claim that?
For years, you’ve become an expert in your niche.
And you want to make GREAT MONEY selling your expertise.
Let’s get your marketing message dialed so that your book cuts through the noise.
🎙️ What will you say on the podcast to drive book sales?
📺 What will you say on the TV show to drive book sales?
📚 How will you write your book so that a stranger who has never heard of you immediately wants to become your coaching client when they finish reading your book?
You’re sitting on gold.
It’s time to take your hard work and become known for it.
What would you do if you had certainty your book sales could grow your online business, influence, and impact?
Maya Sarin
“Renee is a kind, bold, tenacious, and thorough Amazon book marketing expert.
She goes the extra mile to ensure you are fully equipped and is deeply invested in your success. I couldn't recommend her highly enough!”
frequently asked questions
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This program is about making you a world-class author-expert without investing at word-class prices.
The tactics taught here are also taught in a program I learned this from, where 50,000 other students are succeeding at an average of $1500/month in book sales. If this has helped over 50,000 ordinary people across 50,000 niches make a living wage each month from their online sales, more than likely this will work for you too.
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The main content curriculum is recorded, where you can watch it on your schedule, any time.
The live calls will be recorded and uploaded to your portal, where you can watch them any time.
You will have lifetime access to the curriculum and lifetime access to the community.
You’ll be surrounded by the live energy of the group no matter the time you soak up the content. And you can also get great support from your fellow community members anytime in the private members group.
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It’s normal to feel fear or uncertainty anytime we step outside our comfort zone, but I love you way too much to let you sit by and be comfortable.
The work you are here to share in this lifetime is way too important to keep locked away within you.
If you’re ready to finally release your resistance and implement what you learn, Viral Author Academy will transform your world.
The real question is - can you afford NOT to do this? Can you continue to ignore that whisper inside of you that yearns to be seen and heard? Because it won’t stop calling to you.
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You’re in luck, there is no “behind!”
You get lifetime access to the recorded materials, and you can work through the content at the pace that suits you.
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Since this program is a beta version of the full program, there will be no refunds. Even though this is a beta version, there is incredible value and transformation waiting for you inside the program.
This program is best fit for people who are all-in and comitted to their journey, as I will be totally committed to you.
Even if it feels scary to take that first leap, fear is often a sign that we’re on the right path. If you’re feeling called to this program, trust your instincts.
Your new life awaits.
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As a founding member of this program, you will get lifetime access to the curriculum, and lifetime access to the live group and calls.
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This is the first-and-only beta version of this program. This is the only time this program will be offered at the deeply-discounted beta price.
Last year, to work with me for 6 months cost $500. That price has now almost 50x’d.
This is by far the best time to get in on the ground level of this transformational program!
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In a word, yes.
The most successful books have laser-sharp messaging that speak directly to their specific audience’s specific pain points and desires.
In the program, we go over pulling the precise thoughts your audience is thinking so that they will feel like you know them more than they know themselves.
This gives you confidence to know your book title, subtitle, and words to use in your book launch.
This is the perfect time to perfect your messaging.
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Also, in a word, yes.
Jessica Zweig promoted her book mostly after her book was live, and the book sales doubled Jessica’s agency in 12 months.
Amy Porterfield primarily promoted her book Two Weeks Notice for 12 months after her book was live.
Point blank: you will know exactly what to do and when to promote your book when your book goes live to grow your business.
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Yes.
50 copies is enough to reach your family and friends.
But did selling 50 copies actually grow your audience?
Experts say that selling between 5k-10k copies of your book results in a natural uplift in your business from expanded business opportunities.
Expanded business opportunities is what you want, right?
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100%.
Most of what we talk about with podcast touring is a completely free way to promote your book.
sell your book. grow your business.
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sell your book. grow your business. 〰️
It’s time to set down self-doubt and finally embrace marketing confidence.
The only difference between you and them is that they have gone through marketing and messaging training you haven’t.
The only thing standing between you and the multi-6-figure online coaching business of your dreams is just a few tweaks to your messaging.
The only thing standing between you and your dream life as an author-expert is you.
If you want to help more people, make more money, and impact more lives, there’s a saying my 7-figure sales coaches, The Salesgirls, have:
Be > Do > Have
The kind of person who has a successful author career has done the repetitions over and over again.
They’ve practiced delivering their CTA on podcasts.
They’ve practiced their speech in front of the mirror 20 times before they delivered it on stage.
Did you know Martin Luther King, Jr. delivered his “I Have a Dream” speech 20 times before he spoke in front of 250,000 people at the National Mall?
But the kind of person who does these things, who consistently cracks open their comfort zone, who embodies the charismatic identity of a leader…
Is another person entirely.
They aren’t you right now.
Right now, you sit fearful and afraid.
Right now, you have thoughts in your head, like “What if it doesn’t work out?” or “I don’t know what I’m doing.”
The successful author who makes the money you want to make doesn’t think those thoughts.
They’re thinking thoughts like, “This is so fun! I’m making a difference!” and “I do know what I’m doing.”
Viral Author Academy isn’t about modules and Zoom calls.
It’s a transformative experience that will give you the thoughts & feelings you need to become the kind of person that has the successful author-expert career you dream about.
Welcome in.
“i doubled my email list and instagram in 30 days.”
Beth Binger
“my book description went from something very generic to something that sparkled and sizzled.”
Cristina M. Ramirez
“this was the best experience i’ve ever had.”
Shannon D. Smith